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  • Privacy Policy

PRIVACY POLICY

1.   PREAMBULE 

This privacy policy is entered into effect this day 06th of November 2019. It defines the scope of privacy and degree of confidentiality protecting the data or information provided by users during registration and normal use of mdabooksworld.com website, MDA BOOKS WORLD’s services, programmes and facilities in compliance with the General Data Protection Regulation (GDPR) and the ePrivacy Directive (ePR). User can, at any time and at their own discretion, allow or forbid collection and use of their personal data or information.

The Data Protection Manager (DPM) of MDA BOOKS WORLD, hereinafter referred to as BIZNIZWEB-SK, proclaims and accepts its responsibility to protect the user’s personal information. This declaration document contains the rules and regulations upon which such information and data are collected and used, and also the reasons for disclosure of such information and data. These rules apply to any personal information collected by MDA BOOKS WORLD.

 

2.   WHAT IS GDPR?

The General Data Protection Regulation (GDPR) is a EU-wide regulation that controls how companies and other organizations handle personal data. It is the most significant initiative on data protection in 20 years and has major implications for any organisation in the world, serving individuals from the European Union.

To give people control over how their data is used and to protect "fundamental rights and freedoms of natural persons", the legislation sets out strict requirements on data handling procedures, transparency, documentation and user consent.

Any organisation must keep record of and monitor personal data processing activities.

As data controller, any organization must keep record of and monitor personal data processing activities. This includes personal data handled within the organisation, but also by third parties – so called data processors.

Data processors can be anything from Software-as-a-Service providers to embedded third party services, tracking and profiling visitors on the organisation’s website.

Both data controllers and processors must be able to account for what kind of data is being processed, the purpose of the processing and to which countries and third parties the data is transmitted.

If personal data is being sent to organisations or jurisdictions beyond the reach of the GDPR or that are not deemed 'adequate' by the GDPR, one must inform the user specifically about this and the risks involved.  

All consents must be recorded as evidence that consent has been given.

No processing of sensitive personal data is allowed without a person’s explicit consent. For non-sensitive data, implied consent will do. In either case the consent must be freely given on basis of clear and specific information about data types and purpose – and always before any processing takes place, also known as ‘prior’ consent. All consents must be recorded as evidence that consent has been given.

Individuals now have the "right of data portability", the "right of data access" along with the "right to be forgotten" and can withdraw their consent whenever they want. In such case the data controller must delete the individual’s personal data if it's no longer necessary to the purpose for which it was collected.

In case of a data breach, the company must be able to notify data protection authorities and affected individuals within 72 hours.

Furthermore, GDPR imposes an obligation on public authorities, organisations with more than 250 employees and companies processing sensitive personal data at a large scale to employ or train a data protection officer (DPO). The DPO must take measures to ensure GDPR.

 

3.   COLLECTION OF DATA OR INFORMATION

When browsing on the site, technical non-personal information about the user such as the user’s IP addressaddress of another transitional sitevisiting time of the site, and browser type and language version, may be collected automatically. We may also collect and analyse navigational information such as the addressactions performed at the Site, including jumps to and from inner links, etc.

Pursuant to the rules and regulations of the General Data Protection Regulation (GDPR) and the ePrivacy Directive (ePR), the user’s personal data and information is collected only upon prior permission from the user to collect and use certain information within these rules. Giving such permission, the user supplies such data and information voluntarily.

"Personal information" includes: 

      • Information provided by the user during registration at the website, including the login, full name and e-mail. When user registers as a property owner, potential client or a regular client on the website, MDA BOOKS WORLD collects additional information such as postal address and contact phone number;
      • Information provided by the user during sale, purchase, rental and/or service, such as a billing address, bank account details and the credit card number;
      • If the user is registered as a property owner, information provided by him/her for payments, including data about the account in a financial institution used for the payments, and also information supplied by the user for personal identification (copy of the passportdriver’s license or another personal identification document).
      • Registered users also have an option to provide additional personal information such as address and phone number within their profiles. Each user can control what information is displayed publicly at “Edit profile” page.

MDAICReal never ask users to provide genetic databiometric datainformation revealing racial or ethnic origin of users, their political opinionsreligious or philosophical beliefstrade-union membership, and data concerning their health or sex life or sexual orientation.

Every user has the right to cancel his/her registration, withdrawing submitted personal data and information at any time. However, in this case, some functions and services offered at the website may be degraded and/or made unavailable, in part or in its entirety.

 

4.   USE OF PERSONAL DATA OR INFORMATION

The GDPR defines personal data as "any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person."

Online identifiers such as IP addresses now qualify as personal data, unless anonymized.

Pseudonymised personal data is also subject to the GDPR, if it by reverse engineering is possible to identify whose data it is.

We, at MDA BOOKS WORLD, collect and use the user’s personal data or information only for the following purposes:

      • Processing of the user's inquiries and operations at the website;
      • Creation, management and maintenance of an account;
      • Data analysis and statistical research for the purposes of improving offered products;
      • Customer service;
      • Identification of the supplied files as belonging to a certain seller, buyer, client or partner, etc.;
      • Provision and display of the content specially chosen in accordance with preferences and interests of the user;
      • Payment (e.g. charges, commission, reimbursement from cancelled contract, etc.);
      • Maintenance of operation of interactive areas;
      • Realization of communication and contacts on matters concerning transactions made by the User;
      • Marketing communications for promoting and advertising our products and services;
      • Notification about new products and services to the website user;

MDA BOOKS WORLD will ask for user’s consent before using his/her personal data or information for a purpose other than listed in this Policy.

MDA BOOKS WORLD collects personal data or information about its users only and does not require users to provide. 

MDA BOOKS WORLD with personal information of any third persons, except for case of sharing the lightbox preview as described below.

MDA BOOKS WORLD has the ability to send communications concerning transactions performed by the user, payment reminders and questions concerning purchase confirmation.

Users are free to select one-click opt-out possibility to unsubscribe from promotional and advertising communications. MDA BOOKS WORLD will not further send promotional and advertising messages once objection is received from a user. This one-click subscription is not available for transactional messages that are generally required. To opt-out of communications connected to transactions, users shall deactivate their accounts.

Our promotional and advertising messages will always be clearly identified as promotional and/or advertising and will always contain both return e-mail address and physical postal address of MDA BOOKS WORLD. This return e-mail address will be capable of receiving user communications for no less than 30 days after the transmission of the original message.

As an international Online Books Store of the Joint Stoke Company, MDA CAPITAL INVEST, personal data or information collected by MDA BOOKS WORLD may be processed and stored in other countries at facilities belonging to MDA BOOKS WORLD and/or legally used by MDA BOOKS WORLD. Supplying MDA BOOKS WORLD with the personal information, users permit its transfer outside the country within the bounds of such use, provided that privacy laws other countries where the information Is transferred may not be as protective as those in users’ jurisdiction.

 

5.   DISCLOSURE OF PERSONAL INFORMATION

Except in situations clearly stated within these rules, MDA BOOKS WORLD does not disclose, sell, lease, lend, rent or make available personal data or information of the user to any third parties.

Users’ personal data or information can be disclosed and shared with partner agencies that render services on behalf of MDA BOOKS WORLD. The services may include money transfer, data storage, reselling licenses, payment processing, etc. These third parties will receive only the information required to provide said specific services; the information will be kept and protected by the same principles and level of protection followed by MDA BOOKS WORLD, and it cannot be used for any other purposes.

Information about users may also be passed and disclosed as a business asset in the case of acquisition, sale or absorption of the company. In the event of this unlikely case, MDA BOOKS WORLD will inform users in accordance with the procedure outlined below.

MDA BOOKS WORLD reserves the right to disclose and pass personal data or information of the user if it is required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Site.

 

6.   ACCESS TO OWN PERSONAL DATA OR INFORMATION

Information indicated by the User at the Site can be reviewed and edited in the section «Main Menu — Profile». Alternatively, users may contact MDA BOOKS WORLD at support@mdabooksworld.com and request a copy of information collected by MDA BOOKS WORLD to be extracted and provided in a readable format. MDAICReal will respond to such request without unreasonable delay.

We will retain users’ information for as long as their accounts are active or as needed to provide services to users.

Users shall contact us at support@mdabooksworld.com in order to cancel his or her account or request that we delete or no longer use their information to provide services. In this case, we will retain and use user’s information only to the extent, necessary to comply with our legal obligations, prevention of fraud, resolution of disputes and performance of our agreements.

 

7.   USE OF COOKIES AND OTHER TECHNOLOGIES

MDA BOOKS WORLD and its partners use cookies or similar technologies to analyse trends, administer the website, track users’ movements around the website, and gather demographic information about our user base as a whole. Users can control the use of cookies at the individual browser level. To manage Flash cookies, please click here.

We partner with a third-party ad network to either display advertising on our website or to manage our advertising on other websites. Our ad network partner uses cookies and Web beacons to collect non-personally identifiable information about your activities on this and other Web sites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

The user can allow or forbid the use and acceptance of cookies on his/her computer. If cookies are blocked by the user, it may prevent the User from being able to register or perform other interactive functions of the website, but it will not affect the user’s ability to perform general navigation within the website.

The email information collected for sending light boxes is not stored or used for any other purpose. That information is not shared with any other parties.

 

8.   PROTECTION OF THE USER'S PERSONAL DATA OR INFORMATION

MDA BOOKS WORLD actively monitors and enforces the data or information protection standards during every MDA BOOKS WORLD's activity, consisting mainly of the followings:

      • Limitation of the rendered access to information only to those employees who need it for providing services to the User;
      • Signature of confidentiality treaties by employees;
      • Signature by partners and external companies invited for fulfilment of particular functions of confidentiality treaties and agreements concerning non-use of such information for any unauthorized purposes;
      • Encryption of payment data such as credit card number using SSL technology through the use of our third-party payment gateway service providers;
      • Storing of the personal information obtained from the User in encrypted form, at protected computers secured from unauthorized access.

Since there is no perfect secure method of protecting information during its storage, processing and transfer into electronic form, MDA BOOKS WORLD does not give the full warranty of its complete safety, despite all efforts made by the company. If information of an account and personal data of the User are protected with a password, safety and nondisclosure of this password are responsibility of the User him/herself.

Users also have a right to lodge a complaint with competent supervisory authorities in countries of their residence or location should users consider that any of their privacy rights may be infringed by MDA BOOKS WORLD.

 

9.   SENDING A LIGHTBOX

If you choose to use our referral service to send a friend a preview of a lightbox, we will ask you for your friend’s email address. We will automatically send your friend a one-time email inviting him or her to visit the Site and view the lightbox. MDA BOOKS WORLD does not store this information, it is for the sole purpose of sending this one-time email.

 

10.   OPEN USER ID

You can log in to our website using sign-in services such as Facebook Connect or an Open User ID. These services will authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our sign-up form. Services like Facebook Connect give you the option to post information about your activities on the website to your profile page to share with others within your network.

 

11.   MINOR USERS

Site, Site content and services are neither intended to be used by minors and persons under age of 18, nor designed and intended to wilfully and knowingly collect, use, or disclose any personal information from minors and persons under age of 18. MDA BOOKS WORLD will immediately remove personal information from children and/or search to obtain a verifiable parental consent for the collection use, or disclosure of personal information from children, once it will come to MDA BOOKS WORLD’s attention that any personal information from children was submitted or collected through the Site.

The User confirms and warrants that he/she has reached the age of 18, has all the sufficient for usage of the Site and is bound by legal obligations sufficient for any liability that can appear as a result of usage of the Site files. The User agrees to bear full responsibility for all cases of the Site usage without distinction, as well as for use of his/her login and password by third parties including minors and persons under age of 18 living with him/her.

 

12.   LINKS

The Site pages can contain links to sites, services and functions of third parties, subsidiaries and affiliates that may use and conform to different rules and procedures of confidentiality provision from those stated here. MDA BOOKS WORLD is not responsible for the policy of confidentiality of such resources.

 

13. SOCIAL MEDIA WIDGETS

Our Site includes Social Media Features, such as the Facebook Like button, and Widgets, such as the Share This button, or interactive mini-programs that run on our website. These Features may collect your Internet protocol address, which page(s) you are visiting on our website, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy statement of the company providing it.

 

14.   CHANGES TO THESE RULES

We may update this privacy policy to reflect changes to our information practices pursuant to the rules and regulations of the General Data Protection Regulation (GDPR) and the ePrivacy Directive (ePR). If we make any file (or material) changes we will notify you by means of a notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

 

15.   BLOGS

Our Site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at support@mdabooksworld.com .

Our blog is also managed by a third-party application that may require you to register to post a comment. We do not have access or control of the information posted to the blog. You will need to contact or login into the third-party application if you want the personal information that was posted to the comments section removed. To learn how the third-party application uses your information, please review their privacy policy.

 

16.   CONTACT US

For any questions, concerns or suggestions regarding our privacy policy, please contact us at support@mdabooksworld.com or via postal mail at Generala Selnera 3256, Krocehlavy, 272 01 Kladno, Czech Republic, EU. You can use the following postal address: Pod Juhom 6477, Trenčín, 911 01, Slovakia to contact BIZNIZWEB, which the main manager of the website in accordance with the rules and regulation of General Data Protection Regulation (GDPR) and the ePrivacy Directive (ePR) and the designated representative of MDA BOOKS WORLD for privacy matters in the European Union and Worldwide.

Both users and persons who don’t use MDA BOOKS WORLD's services shall be free to contact MDA BOOKS WORLD or BIZNIZWEB with any questions, concerns or suggestions regarding our privacy.

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